De'Longhi Group ricerca 1 digital analyst e SEO specialist (TV)

Attività da svolgere
Be responsible for the accurate implementation of the data strategy in the different touch-points and analyses across multiple platforms.

  • Define, monitor and implement the Data Management Platform (DMP) and the Digital Analytics strategy, including the development of dashboards for the different stakeholders.

  • Be responsible for the SEO strategy aimed at improving multilanguage properties and be in charge of SEO technique and on-page optimization supported by our SEO agency.

  • Be responsible for Web Analytics and optimization solutions and systems.

  • Identify up-to-date relevant tools to support data management and analysis of campaigns.

  • Define, monitor and implement the Digital Analytics strategy and associated data analysis.

  • Define, monitor and implement the DMP’s taxonomy, strategy and associated data analysis.

  • Provide relevant analytics and systems training to teams where relevant.

  • Present key findings of reports, including actionable insights for key stakeholders, and customer profiling data to feed into marketing strategies.

  • Develop strong relationships and engage with teams to obtain data for the business and understand the importance of analytics.

  • Recommend and implement data modelling techniques for forecasting and insight for the business, including A/B or multivariate testing.

  • Understand and implement segmentation such as Behavioural analysis, Model behavior and Attribution model.

  • Plan, manage and implement the search programme with external Agencies for customer search and conversion strategies.

  • Identify and plan a keyword strategy for appropriate campaigns.
• Plan and implement SEO plans, with defined targets using customer insight and analytics data.

  • Be responsible for improving the website to maximise SEO technique and internal link architecture

Competenze richieste

  • A previous experience in data analysis & SEO role.
  • Deep knowledge of Google Analytics and Google Tag Manager
  • Direct experience in the use of a DMP (Adform, Lotame, Salesforce DMP, …)
  • Experience in analysing complex data and large data volumes.
  • Knowledge and application of best practice customer insight principles.
  • Understanding of product and service design.
  • Strong knowledge of Excel
  • Deep knowledge of international SEO strategy
  • Fluent English

Sede operativa

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