SUMMER SESSION II USAC, CORSO APERTO AGLI STUDENTI DI COMUNICAZIONE
Gli studenti dell' Area di Comunicazione IUSVE, hanno la possibilità di partecipare alla Summer School lI di USAC, presso il Campus di Verona, per una durata di 4 settimane indicativamente dal 5 luglio al 5 agosto 2023. Durante questo periodo, gli studenti potranno frequentare il corso in lingua inglese di Marketing Principles, che potrà essere riconosciuto come corso opzionale da 3 ECTS.
Italian students have the possibility to follow the Summer School at the IUSVE Verona Campus. The Summer School II has the duration of 4 weeks (starting from in July). During the Summer School the students can follow USAC courses, entirely taught in English. These courses will be recognized by IUSVE as “optional courses”. Please check here for the dates and the list of the courses. Limited Avaiability.
Marketing Principles (37 hours) 3 ECTS
This course will introduce students to fundamental marketing concepts. as well as an important ideas and issues in marketing products and services to consumers. This course can be broken down into two components: first, students learn how to understand the marketing environment (market analysis), and then how to implement successful marketing strategies in such an environment (marketing strategy). The course is based on a combination of lectures/discussions, case studies, videos, outside speakers, company visit(s), country snapshots, and a final marketing project in which student teams introduce a product or service into the Italian market.